Date:
Dec 2021
Role:
Brand Identity
PROJECT TYPES
Video production Multi-channel marketing campaign buildsContent builder and strategy SEO direction Digital ad strategy, builds, and optimization Creative team management including third-party vendors Brand guide, templates and design systemsFeedback and workflow system
Highlights:
Developed a content strategy and visual narrative to honor restoration workers, not just landscapes
Used photo/video to tell stories of identity, climate justice, and resilience
Worked across teams to align visuals, messaging, and campaign strategy
Created a toolkit for future campaigns grounded in people-first climate storytelling
THE RESULTS
BRAND
Helped provide story and communications for 1,200+ corporate partners
Features in The New York Times, BBC News, Forbes, and Nat Geo affiliates
Helped drive record funding of ~$40 million in 2022, nearly double of 2021
Brand voice and first org-wide brand guide, templates, and design systems rollout across 10 countries
CONTENT
Three international production trips
Annual report and corporate partner pitch decks
Partner social toolkit assembly
Content strategy and builder with over 100+ SEO planned and targeted topics with briefs and outlines
STRATEGY
Paid ad strategy, tracking, and optimization
Website buildout and SEO-optimization with active ranking for new non-branded keywords and organic traffic
Mapped production calendar and systems for future storytelling production (pre and post included)