Date:
May 2023
Role:
Brand Identity
THE APPROACH
This project was all about harnessing Richard’s unapologetic character and turning it into a digital experience that grabs attention and doesn’t let go. We built a site that feels raw and alive—bold type, dynamic visuals, and a monochrome palette that keeps the focus sharp on his work. The structure is sleek and intuitive, letting the chaos of his beautiful design process speak without losing function. Every element was designed to echo Richard’s ethos: quirky, detailed, and fluid.
DELIVERABLES
Strategic Industry Research and Planning: Conducted detailed analysis to guide creative direction and align with audience needs.
Unified Brand Voice and Style Guide: Developed a cohesive narrative and visual framework for consistent future branding.
Mobile-First Website Redesign: Revamped site with responsive design, optimized user experience, and enhanced SEO performance.
Storytelling Media Production: Delivered impactful video and photography to amplify the brand's story and audience connection.
